Market Research Questionnaire about Car Industry in Pakistan

1. Do you feel that security of automobiles is a big issue in Pakistan?

 Strongly agree  Agree  Disagree  Strongly disagree

2. Have you insured your car ?
a. Yes
b. No
(if no , please proceed to the next section applicable, i.e. User/Non-user)

3. Are you satisfied with your insurance policy?

 Fully satisfied  Partly satisfied  Partly dissatisfied  Not satisfied at all

4. Do you consider insurance to be allowed in Islam ?
a. Yes
b. No
c. Don’t know

For Non-users:

5. Are you interested in any other security option available in Pakistan for automobiles ?

 Strongly interested  Interested  Not interested  Neutral

5. Are you aware of any other security device for automobiles available in Paksitan?
a. Yes
b. No
(if no, please proceed to the last section, i.e. personal information)

6. Are you aware of the automobile security device C-track in the market?
a. Fully aware
b. Not fully aware
c. Not aware
(if no, please proceed to the last section, i.e. personal information)

7. How did you become aware about the product?
a. TV
b. Print Media (Newspapers, Magazines)
c. Billboards
d. Company Salesmen
e. Other, please specify ______________

8. On what media you have seen the C-track advertisement most frequently, please rate from 1 to 3, in the order: 1 most frequently ___ 3 least frequently:
a. TV
b. Print Media (newspapers, magazines)
c. Billboards
(please proceed to the next applicable section)
For Users:

9. How long have you been using C-track?
a. More than three months
b. More than two months
c. More than a month
d. Less than a month

10. How did you became aware of C-track?
a. TV
b. Print Media (newspapers, magazines)
c. Billboards
d. Company Salesmen
e. Other, please specify

For Both Users & Non-Users:

11. What is your perception regarding the price of C-track?
a. Too high
b. High
c. Justified
d. Neutral

12. What in your opinion should be the justified level of price for such a product?
a. 10,000 to 20,000
b. 20,000 to 30,000
c. 30,000 to 40,000
d. Not sure

13. If available at the desired price level, do you consider C-track to be useful?

 Very useful  Useful  Neutral  Not useful

PERSONAL INFORMATION:

NAME:

INCOME GROUP:

 25,000 to 35,000  35,000 to 45,000  45,000 to 55,000  Above 55,000

CAR MODEL (S):
NO. OF CARS IN USE: