Tagged: Advertising

17th October 2018

Employees in Ads put heart on Ford face

The Ford Windstar commercial that spotlights the mothers among its engineers is among the best-liked car commercials measured since 1995 by Ad Track, USA...

Reports

12th January 2018

Effectiveness measures more than Advertising

Effectiveness measures more than Advertising Janet Hull is probably one of the better apologists for the advertising industry. As head of the advertising effectiveness program...

Reports

29th July 2017

Advertising Age’s Best Commercials of 1990s

Advertising Age’s Best Commercials of 1990s There’s no standard in weighing TV commercials, but some really do stand out as pure as gold. Ever...

Reports

16th July 2017

Analysis of B2B Ads: Advertising Study

It’s that time of year again when we’re bombarded by advertising urging us to buy that perfect gift for that special someone. Look at a...

Reports

16th June 2017

Coca-Cola BPL Marketing Strategies: Business Report

PACKAGE POSITIONING The target market of Coca-Cola is indeed very vast. With this the demands of the consumers are also relatively diverse....

Reports

8th October 2016

Cognitive Responses to Advertising in Pakistan

We asked Pakistani consumer regarding ongoing TV advertising. Below is the summary of feedback received: The Daimler Chrysler “Masterpiece” Ad: In this particular advertisement,...